Princeton Partners Health has worked with some of the largest and most highly-regarded health systems in the country and with ambitious tertiary care hospitals who are challenging existing paradigms. Our case studies will show you some of the things we’ve done for them. We encourage you to leaf through them and share them with your key strategic planning and marketing executives.

CASE STUDIES

Building Awareness through Social Media Westchester Medical Center (WMC)

Building Long-term Community Awareness Capital Health System (CHS)

Identity Branding The Milton S. Hershey Medical Center

Strategic Business Planning North Shore-Long Island Jewish Health System

Changing Consumer Opinion Westchester Medical Center (WMC)

Launching New Technologies Capital Health System (CHS)

Branding from the Inside Out Raritan Bay Medical Center (RBMC)

Strategic Segmentation St. Vincent’s Comprehensive Cancer Center (SVCCC)

Multilingual Business Solutions New York City’s Health & Hospitals Corporation (HHC)

New York City Health & Hospitals Corporation

SITUATION:

New York City Health and Hospitals Corporation (HHC) is the nation's largest municipal health system, with 11 tertiary hospitals, 100s of clinics and annual revenue of $4 billion. HHC facilities provide health services to the city's most vulnerable and at-risk population. HHC was concerned that so many people in their population were not engaged in preventive or primary health care. Their goal was to motivate, support and enable responsible health choices among their multi-cultural, multi-ethnic patient population.

SOLUTION:

The Princeton Partners Health strategy called for the development of Take Care NY – the most extensive health education and screening outreach program ever executed in the City of New York. The campaign's results were so effective that Take Care NY has grown from an annual event to become the City's year-long preventive health care initiative.

Our Lady of Lourdes Medical Center

SITUATION:

Our Lady of Lourdes MedicalCenter, in the heart of Camden, NJ, is an acute care hospital that offers a full range of health services to urban residents and the greater Camden area. With a 40% increase in admissions in the preceding 15 years and little expansion, the medical needs of the community were exceeding the hospital's capacity. As Lourdes planned and constructed a new $54 million facility adjacent to the existing hospital, neighborhood residents in this crowded urban setting were distrustful, concerned and vocal. Lourdes needed to involve and win over the immediate neighbors, introduce the benefits of the new facility to the community at large and stimulate support for the hospital's expanded services and growth.

SOLUTION:

Princeton Partners Health created a comprehensive communications outreach plan over a period of six months to build awareness and anticipation within the community, support hospital fundraising efforts and culminate in the building's opening. The agency's aggressive media outreach resulted in numerous stories airing on ABC, NBC, FOX, CBS and broadcast radio. Articles appeared in daily newspapers across New Jersey, as well as regional and community newspapers, business and trade publications. And the Community Open House and Dedication attracted more than 1,500 neighbors, community residents, donors, and officials to the new facility for screenings, entertainment and tours of the new Lourdes Pavilion.

Raritan Bay Medical Center

SITUATION:

Raritan Bay Medical Center (RBMC) is a two hospital health system serving both urban and suburban communities in central New Jersey. While perceived as good community hospitals for primary, emergency and geriatric care, they were not thought of as “full-service” hospitals for highly specialized care. RBMC has invested in technology and services, and advancements are continually underway. The challenge for Princeton Partners Health was to reposition RBMC as hospitals committed to bringing the latest in technological and clinical advancements to the communities they have been serving for over 100 years.

SOLUTION:

Give consumers permission to believe that new and exciting changes are taking place at RBMC. Princeton Partners Health developed an updated brand positioning and branding campaign that is executed in print (color), collateral, broadcast, outdoor and direct mail. The print campaign was developed as a series of many ads, each focused on one new service or technology, such as emergency angioplasty, a new PET/CT, or a new bariatric surgery program. In this way, the sum of the ads has been greater than any of the parts – RBMC is in market consistently, reminding or informing people of all the great things that are happening at RBMC – where we are Advancing Care Every Day.